NGUY Karen | My Journey: Strategy, Storytelling & Technology

My Journey

2019 - 2022

Chapitre 1 - Découverte : Ma passion pour le numérique s'enflamme

Chapter 1 – Bachelor’s Degree at ESD (3-Year Program)

Discovery: When My Passion for Digital Caught Fire

ÉcOLE SUPÉRIEURE DU DIGITAL (PARIS)

Bachelor’s in Digital Project Management – Top of the Class

I’ve always been drawn to the digital world — so when the rise of new media began, it just clicked. After high school, I dove headfirst into it by joining the École Supérieure du Digital in Paris. That’s where I uncovered what really lies behind this vast word “digital.” I learned to master a wide range of tools to build and roll out digital strategies — from web marketing and UX/UI design to graphic design, video editing, motion design, and even web development.This multidisciplinary approach gave me strong foundations and the hands-on skills to manage and communicate across every part of a digital project.

Key skills acquired : Graphic design, Motion Design, Video editing, Web development, CMS, Web marketing, Growth marketing, and Inbound marketing.

First Mission: showcasing a startup

Sitting in a classroom is one thing — but nothing beats real-world experience ! Thanks to my program, I quickly got to step into the entrepreneurial world and put my skills to the test in real scenarios. My first adventure led me to LA FRAISE, an innovative startup specializing in temporary tattoos. Their challenge? Build an inbound marketing content strategy to support a fundraising campaign. A rich and exciting experience, full of firsts!

Chapter 2 – Internship (3 months)

2020

Chapitre 2 - Première mission, valorisation d'une startup

Première mission : valorisation d’une startup

S’asseoir sur les bancs de l’école, c’est bien, mais rien ne vaut l’expérience du terrain ! Grâce à ma formation, j’ai pu rapidement mettre les pieds dans le monde réel, explorer le monde de l’entrepreneuriat et tester mes compétences dans des situations concrètes. Ma première aventure m’a menée chez LA FRAISE, une startup innovante spécialisée dans les tatouages éphémères. Leur défi ? Imaginer une stratégie de contenus en inbound marketing pour accompagner une levée de fonds. Une expérience enrichissante et pleine de premières fois !

Crowdfunding Project Manager

Startup : LA FRAISE – Internship

(3 mois)

Key missions
• Planned and launched a crowdfunding campaign
• Built a social media strategy and created tailored content
• Managed acquisition channels: market watch, press relations, partnerships, and emailing
• Designed and developed a dedicated landing page for the campaign

2021

Chapitre 3 - Cap sur l’agence : gestion multi-clients et masterclass en marketing digital

Chapter 3 – Internship (6 months)

Discover

Diving into Agency Life: Multi-Client Management & Digital Marketing Masterclass

In my second year, I chose to dive into the agency world by joining TEAM LEWIS, a global agency specializing in marketing, public relations, digital strategy, and content creation. This experience gave me a valuable deep dive into the B2B sector and cutting-edge technologies. As part of the digital team, I had the opportunity to manage digital strategies and social media for multiple clients, gaining firsthand insight into the challenges and rewards of multi-client management.

AGENCY : TEAM LEWIS – INTERNSHIP

Community Manager

(6 mois)

Key Missions :
• Creating tailored content across various platforms
• Developing editorial calendars for 5 clients (B2B / New Technologies)
• Managing and engaging social media channels (LinkedIn, Facebook, Instagram, Twitter) with over 10 posts per week
• Moderating online interactions to foster community engagement
• Reporting on social media performance metrics
• Setting up and monitoring paid social campaigns
• Supporting SEO and SEA strategies
• Researching and collaborating with influencers

‍Clients worked with: DKV, Siemens, Easy Park, Générations France, Alegria

Découvrir

ECOLE SUPÉRIEURE DE LA PUBLICITE

Master’s Year 1 – Strategic Planning, Concept Development & Digital Content
Master’s Year 2 – Brand Strategy Management

Once equipped with the essential tools, I focused on the core of every project: we all have access to the same tools, but what truly makes a strategy impactful and authentic? At ESP Paris, I delved into consumer psychology, storytelling, and brand strategy to master the art of combining technical skills with compelling messaging. It was there that I discovered the true essence of a brand lies in the story it carries — and by fully understanding this story, a brand finds its genuine place in society and its market. I also learned how to effectively pitch my ideas, add value to them, and bring a new dimension that resonates with people.

Key skills acquired: Consumer & market research, User research, Brand strategy, Concept development, Storytelling, Team management, Pitch training

2022 -2024

Chapitre 4 - La marque au centre : devenir stratège en storytelling et branding

Chapter 4 – Master’s Degree (bac +5)

Putting the Brand at the Core: Becoming a Storytelling and Branding Strategist

École supérieure DE LA PUBLICITÉ

Master 1, Planning stratégique, concept et digital content | Master 2, Stratégie de marque

Une fois les outils en main, je me suis concentrée sur l’essence même des projets : nous avons tous les mêmes outils, mais qu’est-ce qui rend une stratégie vraiment percutante et authentique ? À l’ESP de Paris, j’ai exploré la psychologie du consommateur, le storytelling et la stratégie de marque pour comprendre comment allier technique et messages percutants. C’est là que j’ai découvert que l’essence d’une marque réside dans l’histoire qu’elle porte, et qu’en la comprenant pleinement, elle trouve sa véritable place, tant au sein de la société que sur son marché. C’est aussi là que j’ai appris à vendre mes idées, à leur donner de la valeur et à leur insuffler une nouvelle dimension qui touche les individus.

Compétences acquises : Étude consommateur & marché, Recherche utilisateurs, Stratégie de marque, Concept, Storytelling, Management, Pitch Training

2021-2024

Chapitre 5 - Explorer demain : immersion dans l’IA et les nouvelles technologies

Chapter 5 – Work-Study Program

Discover

My Thesis

Exploring Tomorrow : Immersion in AI and Emerging Technologies

I see the digital revolution as a wide-open door to creativity, innovation, and immersive experiences. It offers us new ways to tell stories: with generative AI, FOOH (Future Out-of-Home), and video mapping, our eyes no longer just browse the web — the boundaries between the real and the digital are fading.

Right at the heart of this rapidly evolving sector, I had the opportunity to write my thesis and complete a three-year work-study program at MATRICE, a technological and social innovation institute, with a special focus on the impact of AI on work. This experience sharpened my analytical and synthesis skills by simplifying complex scientific content for broader understanding.

Advertiser : MATRICE - Work/Study

Digital Project Manager

(3 ans)

Missions
• Contributing to the design and rollout of 360° communication campaigns
• Creating innovative and engaging content for social media platforms
• Managing community engagement and brand awareness (Instagram, Facebook, LinkedIn, Slack, Twitter)
• Producing photo shoots, video editing, and multimedia content
• Conducting industry research and trend monitoring to adapt strategies
• Managing campaigns including Paid Social: creation, optimization, and monitoring
• Handling web marketing tasks: website updates, SEO, and SEA
• Reporting and analysis to fine-tune and improve digital strategies
• Developing templates and tutorials to streamline processes
• Leading workshops and providing consulting on social media and paid campaigns

Découvrir

Mon mémoire

Travel, Discovery, and the Solo Entrepreneur Journey

Google IA - OpenClassroom - Datacamp

Understanding the world starts with asking a thousand “Why?” questions. It’s with this curiosity that I chose to travel the globe, drawing inspiration from diverse cultures. Inspired by the rise of full-remote careers, I also decided to create my own platform to share my skills, connect with future partners, and showcase my profile to HR professionals. Welcome to my little digital corner, where I build connections and grow my projects!

Fueled by the same spirit of exploration and love for adventure, I’m launching my freelance journey in 2025. This chapter is a real playground where I freely explore new ideas. It’s a path of experimentation to find my place, continue learning through exciting projects, and open doors to new opportunities after my studies.

2024- ...

Chapitre 6 - Voyage, découverte et quête en solopreneur

Chapter 6 - Freelancing & AI Upskill

Freelance & programmation

Google IA - OpenClassroom - Datacamp

Comprendre le monde, c’est se poser une multitude de “Pourquoi ?”. C’est avec cette curiosité que j’ai choisi de voyager à travers le monde pour m’inspirer d’autres cultures. Dans cette même dynamique, inspirée par la montée des métiers full remote, j’ai décidé de créer ma propre plateforme pour partager mes compétences, échanger avec mes futurs partenaires et valoriser mon profil auprès des RH. Bienvenue dans mon petit coin digital, où je tisse des liens et fais grandir mes projets !

C’est avec cette même envie d’explorer et ce goût pour l’aventure que je me lance dans l’aventure freelance en 2025. Ce chapitre est un véritable terrain de jeu, où je laisse libre cours à de nouvelles idées, comme la gestion de missions de nuit. C’est un chemin d’expérimentation pour trouver ma place, continuer à me former à travers de beaux projets, et ainsi ouvrir la voie à de nouvelles opportunités après mes études.

I'm Karen !

Digital Project Manager | Creative Strategist & Tech Enthusiast

Architect of digital products, brands, and memorable experiences

My Journey